Roles & Responsibilities :
– Executing marketing strategy around product/brand positioning, brand identity and related brand management
– Running marketing communications, along with channel owners, to execute product/brand marketing campaigns across various channels such as youtube, social media, whatsapp, partnerships & influencer collabs, offline branding and traditional media
– Acting as a liaison for marketing support required by any sales channels throughout the organization
– Establishing a data-oriented marketing performance system across channels to track the organization’s marketing objectives
– Identifying trends / insights and taking appropriate actions for promoting the client products / brand
– Brainstorming new and creative product / brand promotion strategies.
– Providing thought leadership and perspective for adoption where appropriate.
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Tagged as: ADVERTISING AND MARKETING
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