Job Responsibilities:
– Working closely with the Team Lead and the Marketing Manager to understand LinkedIn & Email marketing processes and generate leads through it.
– Understanding the company’s services and offerings to integrate into various marketing strategies.
– Participating actively in LinkedIn and web research activities to create target lead profiles to market to.
– Involving in international email marketing campaigns assigned and generating leads.
– Actively engaging in lead response management and communication to qualify them and make them sales-ready.
– Building up the lead database in the company’s CRM and updating them as per the most recent communication and updates.
– Maintaining lead reports to ensure complete visibility of activities, execution, and results.
Required Skills:
– Excellent written and verbal communication skills.
– Proven track record of LinkedIn marketing and lead generation through the web.
– Good working knowledge on various office tools (MS-word, MS-Excel) and CRM.
– Must have knowledge of email appending, email cleansing, market research, list building, list quality checking techniques.
– Ability to learn quickly and manage multiple priorities and/or project.
– Driven and resourceful in finding new approaches to ensure his/her message is resonating with potential customers
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