Digital Marketing SEM/SEO Specialist Full Time

Overview

Responsibilities:

• Responsible for research of competitive paid search landscape.
• Responsible for the execution of paid, digital marketing activities that support improved awareness and acquisition for new and existing patients including Google AdWords PPC, Google digital display, YouTube video campaigns and other digital channels.
• Responsible for implementation of search engine optimization tactics.
• Perform extensive keyword research for upcoming digital marketing campaigns for both SEM and SEO.
• Ideation and generation of search ad copy and testing of ad copy sets.
• General PPC account maintenance, auditing and optimizations.
• Weekly and monthly SEM campaign and SEO reporting.
• Coordination with digital marketing team to report findings and recommendations.
• Analysis of paid search trends through Google Analytics, search platform reports and third~party tools.
• Identify and work with content teams for opportunities for SEO and SEM improvements, landing page improvements and calls-to-action.
• Recommend changes to website architecture, content, linking and other factors to improve SEO for targeted keywords.
• Work with various vendor and the DX team to install conversion tracking codes where needed.
• Responsibility for managing diverse teams including hiring, performance reviews, coaching, promotion and termination. Responsible for managing program budgets, vendor contracts and relationships.

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Tagged as: Social Media Manager & Content Writer