Content Strategist/Digital Journalist Full Time

Overview

Role of Content Strategist = Mange the entire content lifecycle: analyzing, planning, writing, editing, distributing, managing, and monitoring of content. The ultimate goal of the content strategist is to deliver core business goals: in a commercial context of revenue and growth. Hence, the Content Strategist achieves business goals by maximizing the commercial impact of content.

The following are key deliverables: 

Content Strategy Lifecycle –Ideally the candidate will work across the content strategy lifecycle. We will consider candidates who may be strong in some (if not all) the following areas and provide them with the support to grow into the role.

1)     Pre-Production

a)     Research

i)        User Analysis / User Needs: Personas, Scenarios, Surveys

ii)       Content Inventory / Audit

iii)      Content Gap Analysis

iv)      Competitor Analysis

v)       Search Engine Optimization Research

vi)      Content Aggregation / Data Sourcing

b)     Editorial Strategy

i)        Voice / Style / Brand Guidelines

ii)       Idea / Concept Development

iii)      Development of Themes / Messages / Topics

iv)      Establish Workflow: People, Ownership, Roles, Processes

v)       Content Plan: What, When, How (Short/Long Term)

c)      Management

i)       Information Architecture

(1)    Establish Metadata Frameworks

(2)    Implement Taxonomies and Classification Schemes

(3)    Develop Site Structures

ii)      Content Management Tools and Practices

iii)     Content Migration

iv)     Content Conversion

v)      Analytics Configuration

vi)     Establish Content Backup / Versioning / Archival Practices

2)     Production

a)     Content Creation

i)       Copywriting

ii)      Asset Production

iii)     Tagging / Classifying

b)     Content Optimization

i)       Search Engine Optimization

ii)      Accessibility Optimization

iii)     Proofreading / Editing / Fact Checking

c)      Content Delivery

i)       Encoding / Converting for Web

ii)      Distribution Processes and Tools

3)     Post-Production

a)     Promotion

i)       Monitoring / Reacting (e.g. Social Media, Comments, Moderation)

ii)      Social Media Submission / PR / Marketing / Syndication

b)     Evaluation

i)        Analytics Analysis

ii)       Success Evaluation, Learning, Feedback

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