Role of Content Strategist = Mange the entire content lifecycle: analyzing, planning, writing, editing, distributing, managing, and monitoring of content. The ultimate goal of the content strategist is to deliver core business goals: in a commercial context of revenue and growth. Hence, the Content Strategist achieves business goals by maximizing the commercial impact of content.
The following are key deliverables:
Content Strategy Lifecycle –Ideally the candidate will work across the content strategy lifecycle. We will consider candidates who may be strong in some (if not all) the following areas and provide them with the support to grow into the role.
1) Pre-Production
a) Research
i) User Analysis / User Needs: Personas, Scenarios, Surveys
ii) Content Inventory / Audit
iii) Content Gap Analysis
iv) Competitor Analysis
v) Search Engine Optimization Research
vi) Content Aggregation / Data Sourcing
b) Editorial Strategy
i) Voice / Style / Brand Guidelines
ii) Idea / Concept Development
iii) Development of Themes / Messages / Topics
iv) Establish Workflow: People, Ownership, Roles, Processes
v) Content Plan: What, When, How (Short/Long Term)
c) Management
i) Information Architecture
(1) Establish Metadata Frameworks
(2) Implement Taxonomies and Classification Schemes
(3) Develop Site Structures
ii) Content Management Tools and Practices
iii) Content Migration
iv) Content Conversion
v) Analytics Configuration
vi) Establish Content Backup / Versioning / Archival Practices
2) Production
a) Content Creation
i) Copywriting
ii) Asset Production
iii) Tagging / Classifying
b) Content Optimization
i) Search Engine Optimization
ii) Accessibility Optimization
iii) Proofreading / Editing / Fact Checking
c) Content Delivery
i) Encoding / Converting for Web
ii) Distribution Processes and Tools
3) Post-Production
a) Promotion
i) Monitoring / Reacting (e.g. Social Media, Comments, Moderation)
ii) Social Media Submission / PR / Marketing / Syndication
b) Evaluation
i) Analytics Analysis
ii) Success Evaluation, Learning, Feedback
Visit for more info Content Strategist/Digital Journalist
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