Campaign Manager Full Time

CoreStack is a next-generation multi-cloud governance platform that empowers enterprises to rapidly achieve autonomous and continuous cloud governance and compliance at scale. CoreStack is used today by many leading global enterprises across multiple industries. We’re backed by industry-leading advisors, a stellar leadership team, and creative investors. Gartner recognized us in the 2020 Cloud Computing Platforms Magic Quadrant and named us a Cool Vendor 2019 in Cloud Computing. CoreStack announced $8.5 million in Series A financing in March 2020.

To help us realize our high growth targets, we are looking to onboard a Marketing Campaign Manager who can help us with creative demand generation programs. If you enjoy working in a growing, high-energy, results-driven culture, we have a great career opportunity for you!

Location

India (Remote)

Responsibilities

• Build and manage a rich campaign calendar that attracts qualified audience to our content properties such as blogs, whitepapers, eBooks, reports, webinars, infographics
• Optimize our marketing automation and lead nurturing processes through email, content, and social channels
• Manage the strategy and setup of all the paid marketing campaigns
• Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, and marketing analytics reports
• Research and test partnerships with new vendors to expand our reach and lower our cost-per-acquisition
• Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs
• Craft landing pages and lead generation forms for our content to distribute through relevant paid programs
• Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying
• Grow our email list organically and not through purchased or rented lists
• Manage various email campaigns, including the template designs, calls-to-action, and content used in our email sends
• Segment contact database based on past behaviors such as email engagement and website interactions (e.g. content downloads and page visits)
• Measure results and optimize the lead nurturing workflows for these segments to convert leads into customers
• Work to minimize list decay and unsubscribes while increasing the effectiveness of our email sends
• Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email campaigns
• Run various campaigns for events, webinars, email marketing and Google Ads, LinkedIn Ads, YouTube Ads, Twitter Ads and other social Ads

Required qualifications

• 5+ years of experience in successfully planning and executing various types of marketing campaigns for B2B technology companies including events, webinars, emails, account-based marketing, and channel marketing
• Understanding of cloud technologies such as AWS and Azure
• Proven expertise in measuring the effectiveness of different campaigns, using Pixels and Heatmaps
• Experience in running different social media campaigns including paid and display Ads
• Knowledge of WordPress and HTML to build landing pages and run email marketing
• Experience in using CRM systems such as Salesforce or HubSpot
• Good working knowledge of SEO best practices in B2B marketing
• Data-driven and a results-oriented mindset
• Excellent verbal and written communication & interpersonal skills
• Collaborate with cross-functional teams such as content, design, sales, product in building the content assets required to successfully run the marketing campaigns

CoreStack offers

• Competitive salary
• Competitive benefit package with appreciable equity
• Exciting, fast-paced and entrepreneurial culture
• Health insurance and other company benefits