– Responsible for drafting marketing schemes and trade marketing schemes in the region to drive volumes
– Managing Sales to Corporates, Govt. Depts, Defense and Fleet Owners across Arena Portfolio
– Managing key Corporate accounts, participation in tenders, and corporate purchases.
– Driving sales of Govt.E-Market place in territory and managing it.
– Managing sales to supply of special vehicles to niche corporate and govt. segments
– Working closely with key accounts in driving volume through different marketing strategies including BTL and ATL.
– Driving sales of passenger service vehicles through interaction with local transport authorities, govt. bodies and unions.
– Planning and execution of BTL activities across the segment to generate volume.
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